AdMob inks global advertising partnership with MADS

Mobile advertising marketplace AdMob announced a strategic partnership with European mobile advertising solutions provider MADS. Per terms of the agreement, MADS' network of more than 150 publisher and operator clients across 15 European nations may now integrate ads directly from the AdMob marketplace. According to MADS, its network currently generates more than 300 million monthly ad requests in Europe alone, and reaches more than 60 million European subscribers each month--AdMob, meanwhile, presently serves about 4.6 billion mobile banner and text ads per month.

In late January, AdMob announced the launch of its first advertising unit for applications based on Google's Android mobile operating system, enabling developers to monetize their Android apps. According to AdMob, the new Android ad unit will also enable brand and performance advertisers to drive consumer behaviors like visiting the Android Market virtual storefront to download an application. AdMob already serves ads on mobile websites on the Android platform, and received more than 27 million requests in December 2008--in all, its worldwide publisher network now spans more than 6,000 mobile sites and 450 iPhone applications.

For more on the AdMob/MADS partnership:
- read this release

Related articles:
AdMob debuts Download Tracking for iPhone apps
AdMob, Unicast partner on mobile advertising