AdMob: iPhone browsing doubles in August

Smartphones accounted for 25.8 percent of worldwide mobile web traffic in August, up 3.4 percent since May 2008, according to mobile advertising marketplace AdMob's latest AdMob Mobile Metrics Report. AdMob reports that Apple's iPhone 3G accounted for 2.9 million requests per day in August, and with the other four top-selling smartphones in the U.S.--the BlackBerry Pearl, Palm Centro, BlackBerry Curve and Samsung Instinct--generated 12.9 percent of all nationwide traffic in August, up 2.4 percent month-over-month.

AdMob notes that Nokia devices yielded 62.4 percent of worldwide smartphone traffic in August, with more than 50 percent in every region except North America, while Research In Motion claimed second place worldwide with 10.8 percent of smartphone traffic, thanks in large part to its dominance in the U.S., where its devices generated 31.2 percent of smartphone traffic. Smartphones continue to build marketshare in the U.S., representing 23.7 percent of traffic in August, up 3.5 percent since May 2008.

For more on the AdMob Mobile Metrics Report:
-read this release

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