AdMob: iPhone now half of U.S. smartphone traffic

Apple's iPhone now represents half of all U.S. smartphone requests on AdMob's network, according to the mobile advertising marketplace's August 2009 Mobile Metrics Report. Research In Motion's BlackBerry devices are a distant second at 14 percent of all U.S. smartphone requests, trailed closely by Google's Android at 13 percent.  The study notes that Palm's Pre enjoyed a strong month due to the addition of new publishers to the AdMob network, and Palm's webOS now represents 9 percent of U.S. smartphone requests.

Not surprising given the iPhone's dominance, it accounts for more than 60 percent of all ad requests on AT&T, the smartphone's exclusive U.S. partner. No other device or operating system represents such a large share of ad requests on any other U.S. operator: LG, RIM and Samsung devices generate roughly comparable numbers of ad requests for Verizon Wireless, Palm leads the pack on Sprint and HTC devices account for the majority of T-Mobile USA's requests.

Together, Apple's iPhone and iPod touch now constitute 33.1 percent of all U.S. mobile ad requests--Samsung devices are second at 21 percent of requests, followed by Motorola at 10.7 percent. Global iPhone OS marketshare increased from 33 percent to 40 percent over the last six months, with substantial share in all regions except for Asia and Africa--the Symbian OS is second worldwide with 34 percent, far ahead of third-place BlackBerry at 8 percent.

For more on AdMob's August 2009 Mobile Metrics Report:
- read this release

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