AdMob launches Interactive Video Ad Unit for iPhone

Mobile ad network AdMob--acquired last week by Google for $750 million--announced the introduction of its new Interactive Video Ad Unit solution for the iPhone, promising real-time interactivity via in-player actions that enable consumers to browse the mobile web, view additional videos and more while a mobile video advertisement is playing. According to AdMob, the Interactive Video Ad Unit will be offered primarily as an interstitial that automatically plays as an iPhone application loads, delivering a captive audience comparable to video interstitials on the traditional PC web. AdMob will also make the solution available as a banner ad unit where consumers may click to play the video, complete with customizable interactivity buttons.

AdMob notes that the first Interactive Video Ad Unit advertisements will begin running this week in select applications across the firm's iPhone network. AdMob adds its campaigns have reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.

For more on Interactive Video Ad Unit for iPhone:
- read this release

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