AdMob, mywaves make splash with mobile video ads

Mobile advertising network AdMob and mobile video provider mywaves jointly announced Click-to-Video, a user-initiated mobile video advertising platform launching with a campaign for Coca-Cola. Each Click-to-Video ad appears as a banner unit on a mobile webpage; users who click the ad are led to a landing page featuring a mywaves-branded embedded video player that screens the commercial clip before offering additional advertiser-selected video entertainment. "We found there is a lot of interest in the advertising marketplace to bring the power of video advertising to mobile handsets in a way that makes sense," said mywaves CEO Rajeev Raman said in an interview with ClickZ News. "This is where the advertiser has put some effort into thinking about what kind of content is appealing--thinking about what constitutes video entertainment but also has commercial value."

For more on the Click-to-Video platform:
- read this ClickZ News article

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- AdMob plugs in to mobile blogging
- mywaves expands mobile video service