AdMob rolls out new tablet formats as ad requests top 2.7B a day
A year after Google (NASDAQ:GOOG) formally completed its $750 million acquisition of AdMob, the mobile advertising network introduced a series of new tablet-optimized rich media formats developed specifically for larger, high-definition device screens.
Click here to watch a video about AdMob rich media.
According to AdMob, the HTML5-based formats leverage tablet signatures like touch, tap and swipe, enabling marketers to create richer, more interactive campaigns for deployment across multiple mobile platforms.
AdMob also rolled out an upgraded version of its House Ads product, which enables developers to promote their own products within their mobile apps. The revamp includes improved campaign management tools, new ad formats and improved ad targeting options. Sometime during the coming months, the Google AdMob Ads SDK will integrate a new "mediation" feature that selects the best, most relevant ad from multiple, competing ad networks.
AdMob now spans across more than 80,000 mobile applications and websites, with traffic increasing more than 3.5 times over the last year alone. AdMob now receives over 2.7 billion ad requests every day.
- read this Official Google Blog entry
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