AdMob scores $12.5 million in Series C extension

Mobile advertising marketplace AdMob announced it secured an additional $12.5 million in a Series C extension round, bringing the firm's combined Series C funding to $28.2 million. Draper Fisher Jurvetson's Growth Fund and Northgate Capital led the extension round, AdMob founder and CEO Omar Hamoui writes on The Life and Times of AdMob blog. Hamoui adds that the company has already begun making the investments outlined when AdMob announced its initial Series C funding in October 2008, including hiring local staff in key international markets and adding new language interfaces, investing in its mobile technology platform, expanding its offerings for publishers and advertisers, and growing its sales and business development staffs.

AdMob has now raised a total of $47.2 million. Its worldwide publisher network now spans more than 6,000 mobile sites and 450 iPhone applications, and serves more than 4.6 billion mobile banner and text ads per month. Earlier this week, AdMob announced the launch of its first advertising unit for applications based on Google's Android mobile operating system, enabling developers to monetize their Android apps. According to AdMob, the new Android ad unit will also enable brand and performance advertisers to drive consumer behaviors like visiting the Android Market virtual storefront to download an application. AdMob already serves ads on mobile websites on the Android platform, and received more than 27 million requests in December 2008--developers including AccuWeather, Jirbo and TapJoy have already leveraged the new Android ad unit in their applications.

For more on the AdMob funding:
- read this blog entry

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