Adobe unveils Strobe media player framework

Adobe Systems announced the launch of Strobe, a new software framework for building media players that extends the capabilities of its Flash platform. Building on Adobe's Open Screen Project initiative, which aspires to deliver a consistent runtime environment across desktops, televisions, mobile handsets and consumer electronics, Strobe promises to help establish an open industry standard for media players and offer production-ready software components to simplify the creation of custom media players, reducing publishers' efforts to develop their own playback technologies. According to Adobe, the framework will enable Flash developers to more efficiently add rich functionality like advertising, user measurement and tracking, and social network integration, translating to new custom players that can be branded for individual content owners. Adobe plans to release Strobe free of charge in the second half of 2009.

For more on Strobe:
- read this release

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