'Advertising Age' goes mobile via Quattro Wireless

Marketing and media news source Advertising Age announced a partnership with mobile advertising network Quattro Wireless to create a new mobile platform targeting both users and advertisers. The service, which includes functions designed specifically for Apple's iPhone platform, promises AdAge.com content including news, marketing strategies, blogs, videos and event updates. Quattro's Juicing technology will adapt the content for mobile handsets and enable new advertising opportunities including banner ads and channel sponsorships. Web services giant Yahoo has already signed on to sponsor the service.

For more on the Advertising Age/Quattro Wireless deal:
-read this release

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