Air2Web, RealTime Media team for mobile contests

Mobile marketing software-as-service firm Air2Web announced a partnership with online sweepstakes, contest and instant win solutions provider RealTime Media to create promotions across multiple media platforms. According to Air2Web, the planned sweepstakes and games may be entered via mobile handset, web, print or traditional outlets from TV to point-of-sale, promising increased response rates, improved reporting and tracking, and immediate response and gratification for entrants. Air2Web and RealTime Media will first collaborate on a decoder game requiring consumers to hold up game pieces to either a handset or PC screen to reveal what they've won.

"We're offering programs that truly integrate offline, online, and mobile technologies, from running instant wins at events or in stores, sharing user generated content while on-the-go, to sending tell-a-friend invites or prize delivery to cell phones or computers--almost any device," said Bill Reilly, RealTime Media CEO.

For more on the Air2Web/RealTime deal:
- read this release

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