Alcatel-Lucent launches Digital Media Store

Alcatel-Lucent unveiled its new Digital Media Store mobile marketplace effort, touting an end-to-end managed and hosted service for multi-content stores enabling service providers to more effectively roll out media services. Launching in conjunction with Canadian operator Telus, Digital Media Store includes traditional mobile content initiatives like applications, games and ringtones as well as e-books and e-magazines--according to Alca-Lu, the DMS service also automates the content lifecycle from content registration and store population to content management and publishing. The DMS solution also touts a merchandising and analytics engine supporting marketing programs like bundles, subscriptions, personal lockers, gifting and media sharing.

Alcatel-Lucent notes that the Digital Media Store solution is available via Publishing Suite, offered within its Alcatel-Lucent Developer Platform. The platform includes comprehensive API management resources and related developer tools.

For more on Digital Media Store:
- read this release

Related articles:
Alca-Lu launches Optism mobile advertising solution
Alcatel-Lucent acquires API repository ProgrammableWeb