All 63 March Madness games live on AT&T Mobile TV

AT&T announced its AT&T Mobile TV service will offer live broadcasts of all 63 games of the NCAA Division I Men's Basketball Championship tournament, which tips off today at 12:20 p.m. ET with the Butler Bulldogs taking on the LSU Tigers. Thanks to its agreement with broadcast network CBS and mobile television solutions provider FLO TV, AT&T Mobile TV will dedicate up to four seasonal channels to make sure all March Madness tilts are aired live. AT&T adds that the coverage will incorporate game highlights, score recaps and analysis from CBS Sports, closely approximating the experience of following the tournament on your home TV... except, of course, that you're watching in your office during work hours and hoping your boss doesn't catch you.

AT&T will promote its mobile TV effort by offering subscribers a two-month free AT&T Mobile TV trial. In addition, the operator will introduce a new pricing promotion for the LG Vu, which it says is one of its most popular AT&T Mobile TV-compatible handsets--the phone is currently on sale for $49.99 after mail-in rebate.

For more on AT&T's March Madness coverage:
- read this release

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