Alltel introduces new content management UI
Alltel Wireless announced Celltop, an exclusive, patent-pending user interface technology that promises customers improved access and management over their mobile content experience. The free UI, built on Qualcomm's BREW uiOne platform, comprises 10 "cells," available via download or pre-installed on select Alltel handsets; each is a category-specific half screen composed of graphics and text offering shortcuts to applications including weather, news, ringtones and text messaging. Users may personalize the look and organization of data within each cell, and in coming months Alltel will roll out additional cells through its Axcess Shop mobile storefront.
"Wireless carriers have been trying to solve the content discovery and navigation problem for years, and we are proud to be the first wireless carrier to deliver a technology that provides a solution," said Alltel group president of operations Kevin Beebe in a prepared statement. "With its modular cells and easy navigation, Celltop will change how our customers discover content and connect to information."
For more on Celltop:
- read this release
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- Alltel, Amdocs expand content relationship
- Alltel launches JumpTap mobile content search
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Posted by decat | January 18, 2007 - 3:26pm
Check out video on Alltel’s new Celltop UI on YouTube at http://www.phonescoop.com/articles/celltop/ Looks pretty cool to me. Love the fact that Celltop isn’t just for high-end phones (like iPhone), but every type of phone. Finally a UI for the average Joe. With regard to my usual UI rant…I am a big fan of widgets, and that seems to be the Celltop direction. If so, I assume that the ‘widgets’ for Celltop could be created by any 3rd party developer. This technology could have a pretty rapid growth curve. Best of all, it will just make the phone easier to use. Finally a UI my dad can figure out without calling me at odd hours to help him figure thing out. .. and finally, an easy to understand data plan…$10 a month… that’s it.
