Alltel, USA Network team on animated mobile series

Cable channel USA Network announced the debut of The Big Adventures of Little Shawn and Gus, a short-form animated series sponsored by Alltel Wireless, whose brand will also feature prominently in a customized promotional campaign. The Big Adventures of Little Shawn and Gus, based on the USA Network series Psych, was created by animation studio J.J. Sedelmaier Productions, best known for a number of recurring Saturday Night Live vignettes--when the animated series debuts on Jan. 11 in conjunction with new episodes of Psych, Alltel will serve as its exclusive sponsor, highlighted by a customized promo spotlighting the Shawn and Gus characters interacting with Alltel products. "Creatively groundbreaking co-branded short-form content ensures that viewers stay tuned during commercial breaks by offering entertaining and engaging content related to a program we already know is successful," said USA Network senior VP of ad sales Mark Miller in a prepared statement. After The Big Adventures of Little Shawn and Gus premieres on USA, the series will move to other distribution channels, including mobile and the online video-on-demand service Hulu.

For more on The Big Adventures of Little Shawn and Gus:
- read this release

Related articles:
Alltel adds mywaves mobile video service
Alltel inks deal with NBC Universal
Alltel debuts Axcess TV en Español
Alltel signs up for AAA Mobile