Amazon.com debuts reply-to-buy mobile alerts

Internet retail giant Amazon.com announced the introduction of Text Alerts for Daily Deals, a mobile alert program enabling shoppers to purchase the site's Gold Box Deal of the Day item via wireless device. According to Amazon.com, customers who sign up for the daily SMS alerts may either reply-to-buy with the text command "buygb" or follow the link in the text message to the company's mobile website to view complete Deal of the Day details as well as browse other discount offers. Amazon.com and its affiliated sellers offer new, refurbished and used items in categories spanning from books, movies, music and games to groceries, apparel, tools and autos.

For more on the Amazon text alert program:
- read this release

Related articles:
Amazon preloads music store app on first Android phone
Amazon turns the page on mobile content