Amazon debuts Price Check shopping app for iPhone
Amazon.com introduced Price Check, a free comparison shopping application enabling iPhone users to contrast in-store product
prices with items available online. Price Check gives consumers the option to scan a barcode, snap a photo or speak or type a product name to instantly receive prices for that item from Amazon and other online merchants--the app displays prices sorted from lowest to highest, incorporating Amazon shipping discounts when available, and presents a secure, one-click purchase option. According to Amazon, Price Check encompasses millions of products across a variety of categories, as well as mobile access to shopping features like customer reviews and product information sharing via Twitter, Facebook, text message or e-mail link.
Mobile commerce is emerging as a significant component of Amazon's bottom line: In mid-2010, the online retailer reported that consumers worldwide ordered more than $1 billion in products via mobile device over the last 12 months. "The leading mobile commerce device today is the smartphone, but we're excited by the potential of the new category of wireless tablet computers," said Amazon.com founder and CEO Jeff Bezos. "Over time, tablet computers could become a meaningful additional driver for our business."
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