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Americans view 3 hours of mobile video per month
Despite a prolonged writers' strike that essentially voided the 2007-08 prime-time season, Americans are watching more television than ever according to a study released by global information firm The Nielsen Company, which also reports small but steady growth in mobile video viewing patterns. Nielsen says the average American now views 127 hours, 15 minutes of television programming per month (up from 121 hours, 48 minutes in 2007) while also increasing their Internet time to 26 hours, 26 minutes per month, up 9 percent over the previous year. While Americans spend 2 hours, 19 minutes per month viewing video online, they now spend 3 hours, 15 minutes per month watching video content on mobile devices. Nielsen adds that as of the first quarter of 2008, 91 million Americans (roughly 36 percent of all U.S. mobile phone subscribers) now own a video-capable phone. Teens ages 13 to 17 are the most avid mobile video consumers, watching 5 hours, 25 minutes per month--adults ages 25 to 34 screen 3 hours, 36 minutes of mobile video per month, but adults ages 55 to 64 view just 2 hours, 10 minutes a month.
For more on the Nielsen study:
- read this release
Related articles:
Study: Few users spending on mobile video
Study: Mobile will lead digital content investment
Comments (2) | Post a comment
Comments
Posted by Giff Gfroerer, i2SMS | July 9, 2008 - 11:44am
These figures of "mobile device" viewing are most likely tied to wireless cards and the dongle for laptops. I for one, know of not one individual watching 3 hours of video per month on their "hand held device"....and I am in the mobile industry.
Nielsen looses great credibility with me, and others in my industry, when they put out such incredulously misleading research reports. There must be a definition of "mobile devices" so the reader clearly understands that 98% of all web surfing and video viewing via wireless devices comes from laptops connected via a wireless card, which is exactly what the numbers show. 98% of all data services are coming from laptops connected and not mobile phones as we know them.
I ask you the public, if you added your twenty closest friends how many hours they spent each month watching "video" on their hand held devices and then divided this number by 20, for the people you have asked, what would your number be? Would it be anywhere close to 3 1/4 hours? My bet is it is closer to ZERO then it is to 3 1/4 hours.
This is just plain false, misleading, and bad research done by Nielsen.
Posted by Anonymous | July 9, 2008 - 7:04pm
I totally agree that Nielson is totally off and trying to sell thier reports to companies trying to CONvince some financing source that these numbers are real. TOTAL CREDIBILITY.
I speak from a place of KNOWING and my experience shows that it is more like 15 - 20 minutes MAX - ex-adult entertainment - and I pipe that to both phones and web clients and beieve me when I say, those 'experiences' last about 3-5 minutes per 'experience' and there are on average 2-3 experiences per week that occur between 5-8 PM on mobile devices in each time zone where users are showing their phone to friends in a social situation - and in private on a computer maybe twice the time, NOT in a social setting.
This is not only bad research - but I challenge Nielson to produce the log files from their own employess as the amount of video they consume...
