Amobee acquires 3D mobile advertising startup AdJitsu

Mobile advertising firm Amobee has acquired AdJitsu, a standalone Cooliris division dedicated to 3D mobile display ads. Financial terms were not disclosed. The AdJitsu platform, launched in 2011, enables ad networks and agencies to create and serve interactive promotions including three-dimensional, animated renditions of the advertiser's product and transform existing 2D assets into 3D units. Singapore Telecommunications purchased Amobee for $321 million in March 2012. SingTel serves 434 million mobile customers in 25 countries across Asia and Africa. The company is leveraging the Amobee platform to expand its existing geo-localization capabilities via banner and video ads. Release