Amobee launches 3D mobile ad creation platform
Amobee is rolling out Pulse Create, a new platform enabling agencies and publishers to build their own rich media and 3D mobile ad campaigns.
Amobee CEO Trevor Healy told TechCrunch that Pulse Create is based on technologies originally developed by AdJitsu, which Amobee acquired in May. The platform includes a set of libraries that simplify the common tasks involved in the creation of 3D content, automatically transforming static, two-dimensional images into three-dimensional assets and enabling customers to build campaigns in a matter of days instead of weeks.
Pulse Create is fully integrated into Amobee's Pulse for Publishers ad serving platform, which incorporates mediation, real-time bidding, forecasting and third-party data tracking tools. Amobee also will offer Pulse Create as a standalone service that allows users to create campaigns that run on any rival mobile ad network.
Amobee partners include Google (NASDAQ:GOOG), eBay, Mozilla, Skype, Zynga (NASDAQ:ZNGA) and Nokia (NYSE:NOK). In March 2012, Singapore Telecommunications Ltd. purchased the U.S.-based firm for $321 million.
Amobee acquires 3D mobile advertising startup AdJitsu
SingTel acquires mobile ad firm Amobee for $321 million
Amobee launches User Generated Ad for Windows Phone
Amobee teams with Cooliris for three-dimensional mobile ads
Amobee launches hybrid mobile-outdoor marketing service