Amodee, SDC partner on mobile music advertising

Mobile advertising solutions developer Amobee Media Systems announced a partnership with mobile music DRM provider SDC to create contextual and targeted advertising-supported music services. Amobee will integrate its handset application programming interface into SDC's white-label Java, Symbian and BREW music players, enabling devices to receive opt-in advertisements from Amobee's server without compromising the consumer listener experience.

"Over the last several years the music industry has engaged with the mobile industry to create a new music experience--however, the user bears the full weight of payment, a situation that will ultimately stifle growth," Amobee CEO Zohar Levkovitz said in a prepared statement. "Ad-funding the mobile music business has the potential to create new revenue streams for operators and record labels while delivering an innovative, targeted and measurable advertising channel for brands."

For more on the Amobee/SDC deal:
- read this release

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