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Amp'd bows music bundling play

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Taking a stab at what the music industry calls "mobile albums," Amp'd Mobile has bundled a variety of music-related content into a single product at one price. The bundles include a mix of original songs as well as exclusive live recordings and video recorded and shot at Amp'd's in-house studio. For $5, or instance, the "Studio Sessions" bundle includes up to three full-song tracks recorded live in Amp'd's studios, a master ringtone, exclusive behind-the-scenes video footage of the artist and a wallpaper of the artist's latest album art. For $2.50, the "Double Up" bundle includes the original full track with the associated master ringtone.

Participating artists include Jurassic Five, Lupe Fiasco and Sleep Brown, with Wolfmother and Snoop Dogg on deck.

Check out more on the bundled play:
- via the Amp'd Web site

Related articles:
- Amp'd content outsourcing plan pending
- Amp'd bolsters content lineup
- Mobile music driving 3G uptake


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