Amp'd closing in on 200K subscriber mark
Amp'd Mobile announced its subscriber totals are now approaching the 200,000 threshold following the first-quarter addition of 84,000 new customer activations. The MVNO also stated ARPU totals exceeding $100 per month, with data ARPU accounting for roughly $30 per month. Of that $30 monthly total, more than 50 percent derives from mobile entertainment, doubling the industry average; according to Amp'd, subscribers consumed more than four million videos, songs and mobile games in Q1 2007, doubling the MVNO's Q4 2006 figures.
Other Amp'd benchmarks: Subscribers are now downloading more over-the-air music downloads than ringtones, and original content--though comprising just five percent of all Amp'd Live content--generates 30 percent of overall downloads.
For more on the Amp'd subscriber data:
- read this release
Related articles:
- Amp'd Mobile generates $107M in Series E
- Amp'd bolsters content lineup
- MTV, Amp'd in content development deal

