Amp'd Mobile sets Canadian launch date

After announcing plans last summer to enter the international market through a revenue-sharing partnership with Canuck wireless giant Telus, Amp'd Mobile said it will launch its Canadian subsidiary on March 14, not-so-coincidentally the date when the nation's wireless number portability law goes into effect. "We're going to be the only people in the market with nothing to lose," Amp'd Mobile Canada president Chris Houston said in an interview with The Globe and Mail. "Obviously, the data we're doing and the partnership we have with Telus, this isn't to attract an enterprise customer that never sees their bill and doesn't care they're paying $8 a megabyte. We're trying to target the 18-year-old that's data-hungry."

For more on Amp'd Mobile Canada:
- read this Globe and Mail article

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