Animax, Unplugged partner on digital studio

Multiplatform production studio Animax Entertainment and digital entertainment studio Unplugged TV announced the launch of Animax Unplugged, a new joint venture specializing in branded digital content for the online and mobile web platforms. Animax Unplugged promises to create original branded content bolstered by what the firm calls a "360-approach to distribution" including interactive campaigns, casual games, Facebook applications, iPhone applications and widgets. "Our philosophy is simple--by creating truly engaging content we can transform individuals within a target demographic into product evangelists and brand ambassadors," said Animax COO Tim Jones in a prepared statement. Animax--founded by actor/writer/producer Dave Thomas of Bob & Doug McKenzie/Strange Brew fame--is best known for the Emmy-winning Off-Mikes webisode series, produced for ESPN's Mike & Mike in the Morning program.

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