AOL adds TMZ celeb dish to mobile portal

AOL announced it will introduce breaking news content from Internet entertainment and gossip site TMZ.com to its AOL mobile portal. TMZ, a joint venture of Telepictures Productions and AOL, is the most-trafficked entertainment news site in the U.S., with close to 11 million unique visitors per month according to comScore Media Metrix; the AOL mobile portal will offer breaking celebrity news, gossip and photos from the site, meaning AOL is now the place to go if you want to see pictures of coked-up Hollywood starlets on your web-enabled device. The TMZ content will be offered on a free, ad-supported basis, with WAP banner inventory managed by AOL's Platform-A sales force and served by its Third Screen Media mobile ad serving platform and network. In late March, TMZ announced plans to launch its own ad-supported, cross-carrier mobile web site in partnership with mobile web solutions provider Quattro Wireless.

For more on the AOL/TMZ mobile deal:
- read this release

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