AOL to phase out MyMobile

AOL is preparing to shutter a number of products, including the AOL MyMobile application, as the web services giant primps for a possible sale. All of the targeted non-performers (also including Xdrive, AOL Pictures and Bluestring) fall under the umbrella of AOL EVP of products and marketing Kevin Conroy, who writes in an internal e-mail obtained by TechCrunch that "Being responsible to our company and its financial goals means taking a very hard and honest look at each of our products and making the tough business decisions necessary to ensure the long term viability of AOL." On the subject of mobile, Conroy writes: "We have decided to halt further investment in AIMWorld and will sunset MyMobile next year in order to focus on our core revenue producing products (ie, mail, messaging, portal and mapping). Along with these core products we will focus on developing for key devices like the iPhone and the BlackBerry. We will also leverage open services through OpenMobile to engage third party mobile developers in order to create new applications and experiences, which will expand distribution without additional internal development costs."

For more on AOL's product reorganization:
- read this TechCrunch article

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