Apple, Hearst offer magazines on iPad before print publication
Apple (NASDAQ:AAPL) is rolling out Read Them Here First, offering iPad tablet early owners access to Hearst Corporation magazines before the print editions reach newsstands.
The Read Them Here First effort--kicking off with 20 Hearst publications including O: The Oprah Magazine, Cosmopolitan, Car and Driver and Esquire--enables readers with iPads to begin reading new issues several days ahead of print publication. Hearst also will make the early looks exclusive to the iPad, releasing issues optimized for other digital platforms days later.
A Hearst spokesperson told All Things D that Read Them Here First access applies to both single-copy App Store downloads as well as subscriptions, and that the length of the head start afforded to iPad owners "varies" according to each publication. "Apple suggested this initiative, and it's a great offer they can provide to their Newsstand users," Hearst said. "We're always working with our retail partners on unique ways to drive consumer sale and engagement."
Earlier this year, Hearst President David Carey revealed the company's digital readership now tops 800,000 paying subscribers across all mobile device platforms, a number he claimed is "the highest in the industry." Eighty percent of those digital readers are new to Hearst publications, Carey added.
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