Apple seeking to give Siri more personality

A LinkedIn job ad posted by Apple is seeking writers to help make the iOS platform's Siri voice assistant technology more conversational and colorful. The ad, originally discovered by the MIT Technology Review, calls for "someone who combines a love for language, wordplay and conversation with demonstrated experience in bringing creative content to life within an intense technical environment." Applicants also will need "experience in writing character-driven dialog" and a comprehensive vocabulary. The goal: Helping "evolve and enrich Siri… known for "her' wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways." Article