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Apple to standardize iTunes pricing across Europe
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Apple announced that within the next six months it will lower download fees on its U.K. iTunes storefront to match standardized pricing across its other European iTunes sites, threatening to "reconsider" its continuing relationship with any British record label that does not lower its wholesale prices. According to Apple, at present it must pay some labels more to distribute their music in the U.K. than it pays to distribute the same content across 16 European markets including Germany, France, Italy and Spain. "This is an important step towards a pan-European marketplace for music," said Apple CEO Steve Jobs in a prepared statement. "We hope every major record label will take a pan-European view of pricing."
For more on Apple's price reductions:
- read this release
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Comments
Posted by Anonymous | January 10, 2008 - 7:02am
Good for Apple!
For years customers in Europe and especially in the UK have been ripped-off by the music industry with much higher prices that our cousins in the US.
The software industry is no better and chage UK customers for 'regional enhancements' whilst retaining US spelling, print defauls for US paper sizes and registration screen that insist on Zip codes and cannot interpret a UK Postcode.
DVD Region coding has now started to appear in Blu-Ray discs. This is a total scam and it is little surprise that so much effort has been diverted into 'piracy' to allow users to buy music, software and films wherever in the world they are offered at the lowest prices.
Now lets be able to buy the iPhone here at the same price you can get it in the US!
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