Appstores.com rolls out 'AdSense for apps'

App distribution platform provider Appstores.com introduced what it calls an 'AdSense for apps,' enabling mobile developers and websites to embed advertising units promoting native applications relevant to the content on the page. "For example, if a participating publisher were to write a story about basketball, users viewing the story from their phones might see an ad for a basketball game or ESPN app in the App Store or Android Market," explains TechCrunch. Article