AT&T adds GetJar's free mobile apps catalog

AT&T (NYSE:T) will offer cross-platform application storefront GetJar's entire library of more than 75,000 free apps via its AT&T AppCenter portal. The new GetJar app download offers access to a vast selection of games, social networking solutions, productivity tools and more, available for feature phones as well as smartphone platforms including Android, BlackBerry, Windows Phone, iOS and Symbian--the firm supports roughly 2,300 different handset models in all. GetJar now serves consumers spanning over 200 countries, generating roughly 100 million downloads per month.

All GetJar apps are free; developers monetize their applications by incorporating advertising or launching demo versions through the site and upselling full-fledged premium iterations across other sales channels. GetJar's own revenue model is predicated on offering partners premium placement and promotional services--developers bid for prime real estate on the store's website, and the firm generates income according to the number of downloads that result.

The AT&T deal follows nine months after GetJar announced a similar relationship with Sprint (NYSE:S). Last month, GetJar unveiled GetJar+, a new pilot program offering consumers premium content for free, without any differences in gameplay or any ad insertions, registrations and the like. The GetJar+ initiative launched in cooperation with games developer Glu Mobile--paid titles like Brain Genius 2, Stranded: Mysteries of Time, Build-a-Lot and Race Driver Grid are available for free for a two-week period, and promoted in the "Recommended" section of the GetJar.com homepage. Games downloaded during the window of free availability are the consumer's to keep even after the promotion concludes.

For more:
- read this release

Related articles:
GetJar gives away premium Glu games for free  
GetJar tops 3 million application downloads per day  
Sprint adds GetJar's free mobile apps catalog