AT&T debuts customized ringtone service

AT&T announced an agreement with mobile music solutions provider mSpot to launch a pair of new music applications, Make-UR-Tones and Remix--in addition, the operator said it plans to significantly expand its Napster Mobile over-the-air download effort. According to AT&T, Make-UR-Tones enables subscribers to customize ringtones via mobile device, creating one- to 30-second ringers from more than 250,000 titles from labels including EMI Music, Universal Music Group and Warner Music Group. The mSpot Make-UR-Tones service is available for a monthly subscription of $6.99 for three ringtones--additional ringtones may be purchased a la carte for $2.99 each.

The Remix application promises subscribers direct access to PC-based music collections and playlists from their phones, offering immediate playback while simultaneously downloading the track to the handset's memory card. mSpot Remix is available for a monthly subscription of $9.99, which allows users to download 75 songs a month. A Remix booster pack will offer an additional 10 songs for $2.99.

Meanwhile, AT&T said it will make its Napster Mobile music service available to more than 12 million subscribers beginning this summer. Launched in November 2007 on the Samsung SLM device, Napster Mobile will soon spread to a host of AT&T devices, offering consumers a catalog of more than 5 million songs and 30-second previews.

For more on AT&T's new music services:
- read this release

Related articles:
AT&T to unveil redesigned MEdia Mall 2.0
AT&T, eMusic team for mobile download service