AT&T launches Mobile Barcode Services package

AT&T (NYSE:T) is rolling out Mobile Barcode Services, a program that enables brands to create, publish and manage their own 1D (UPC) and 2D (QR and Data Matrix) barcodes. The Mobile Barcode Services package includes the AT&T Code Scanner application, which is preloaded on many of the operator's devices, as well as the AT&T Code Management Platform, which offers a series of campaign execution tools. Brands can roll out marketing content ranging from videos to coupons to sweepstakes to mobile websites. Release