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AT&T to debut mobile TV 'as early as possible' in 2008
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AT&T said it plans to launch its long-planned live mobile TV service "as early as possible" in 2008, citing efforts to improve the user experience as the culprit behind the delay. AT&T told Multichannel News the MediaFLO-based service will launch with eight live, linear channels: CBS Mobile, Fox Mobile, NBC2Go, NBC News2Go, ESPN Mobile TV, MTV, Comedy Central and Nickelodeon. Neither pricing information nor an official brand for the service has yet been announced. Also unknown is the role of spectrum licenses totaling $2.5 billion acquired by AT&T in October from Aloha Partners, parent firm of DVB-H-based mobile broadcast TV service Hiwire.
AT&T and MediaFLO were expected to debut their mobile TV offering in the fourth quarter of 2007. "The testing of the software and hardware is going very, very well, but we decided to take just a little extra time to make sure the user experience is absolutely optimal," said AT&T executive director of media relations Mark Siegel.
For more on AT&T's mobile TV rollout:
- read this Multichannel News article
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Comments
Posted by Bill Burke | December 20, 2007 - 6:35pm
I still have some doubts, I'm afraid as to whether even the new EDGE will support the bandwidth for -true- mobile TV, I'm afraid..
Or am I wrong?
Bill Burke
http://www.phoneportals.com
Posted by Amitabh Kumar | February 26, 2008 - 4:24am
The announced technology for use in AT&T is Media FLO. However we are on a watchout for a DVB-H based announcement. The imminent launch of DVB-SH satellite by ICO next month will strengthen the SVB-SH scene as well.
http://www.mobiletvhome.com
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