AT&T to unveil redesigned MEdia Mall 2.0

AT&T announced plans to redesign its mobile content shopping destination MEdia Mall, promising application developers an expanded opportunity to reach the operator's 70 million subscribers. MEdia Mall 2.0, powered by software developer UIEvolution, will offer downloads from 115 different content providers as well as single-click access to the Napster Mobile and eMusic services--among new features, the storefront will also offer ringtone previews on AT&T handsets, a service previously available only via the operator's website, alongside game screenshots and consumer recommendations. Although MEdia Mall 2.0 will officially debut in April 2008, an online mockup is already available. "We want to make MEdia Mall 2.0 the one-stop shop for customers who want to explore the universe of mobile content and applications," said AT&T Mobility vice president of consumer data Mark Collins in a prepared statement. "By remodeling our mobile storefront, we're giving customers more choices and helping developers reach an ever-growing number of mobile consumers." 

For more on MEdia Mall 2.0:
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