Azuki, Ad Infuse team on interactive mobile content

Mobile media technology provider Azuki Systems announced an agreement with personalized mobile advertising solutions provider Ad Infuse to collaborate on interactive mobile content services, promising publishers access to advertising campaign tracking and reporting capabilities. The firms say the partnership includes tight technical integration between Azuki's interactive mobile media services platform and Ad Infuse's adInMotion ad-serving platform and Maestro brokering engine, enabling customers to more fully monetize their mobile content and provide a more relevant user experience via personalized ads determined by demographics, geography, viewed content and related criteria. According to Azuki, the deal also offers deeper insight into ad campaign metrics.

For more on the Azuki/Ad Infuse deal:
- read this release

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