Barnes & Noble unveils Android-powered NOOKcolor ereader

Bookseller Barnes & Noble introduced the NOOKcolor, a touchscreen ereader tablet touting digital books, magazines and newspapers presented in full color. Priced at $249 and scheduled to begin shipping on Nov. 19, the Android-based NOOKcolor boasts a seven-inch screen promises access to more than 2 million digital titles (downloadable via WiFi connection), with 8GB of space and expandable memory options. Beyond books and periodicals, the NOOKcolor includes access to games, music and the web--in addition, the new NOOKfriends technology enables users to share content over Facebook, Twitter and email.

Tied to the NOOKcolor launch, Barnes & Noble rolled out its new NOOKdeveloper program, enabling content providers and developers to create new experiences based on the ereader platform. In the weeks ahead, Barnes & Noble will issue a NOOKcolor software development kit, tools, documentation, product specifications and marketing resources, as well as web APIs offering access to BN.com content and data. Starting in early 2011, developers also will be able to submit their applications for sale to NOOKcolor users.

For more on the NOOKcolor:
- read this release

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