Bell Canada inks exclusive mobile deal with MTV

Bell Canada has signed an exclusive deal with MTV Networks to make MTV content available to Bell Mobility subscribers. The agreement marks the first mobile content foray into Canada for the MTV brand and includes video highlights, screensavers and ringtones from MTV's 10 Spot television programming block. MTV developed the repurposed content specifically for Bell Mobility and the network plans to refresh the offering weekly. The service will feature "one to three minute previews, highlights and excerpts."

For more on MTV's exclusive deal with Bell Canada:
- see this press release