Blockbuster, Sonic Solutions ink multi-platform digital deal

Movie rental chain Blockbuster announced a partnership with premium video content technology and services provider Sonic Solutions to deliver consumers premium digital entertainment across an assortment of mobile and home electronic devices, including wireless phones. Per terms of the multi-year, preferred-provider agreement, Blockbuster will supply the branded consumer interfaces and Sonic will support content delivery--the firms add they will also team with a host of consumer electronic manufacturers, including Sonic's existing CinemaNow providers, to expand the ecosystem of interoperable devices offering the Blockbuster service to include mobile devices as well as PCs, portable media players, Blu-ray Disc players, personal video recorders, set-top boxes and web-connected televisions.

Blockbuster and Sonic will also make their respective digital libraries available under the Blockbuster brand for video-on-demand and electronic sell-through distribution. In addition, Blockbuster will now sell Sonic-powered devices through its brick-and-mortar video stores, its online site and other select retailers.

For more on the Blockbuster/Sonic Solutions deal:
- read this release

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