Books now one of every five new iPhone apps

Books represent one out of every five new iPhone and iPod touch applications launched in Apple's App Store in October 2009 according to in-application analytics provider Flurry.  After games led all iPhone app development categories between August 2008 and August 2009, books first usurped the top position in September of this year, Flurry reports, adding that in August, 1 percent of the entire U.S. population was reading a book on the iPhone. While games remain the dominant App Store category in terms of overall volume, Flurry notes that games slipped to about 13 percent of new iPhone applications released last month, down from 17 percent in July 2009.

With publishers of all sizes now porting existing IP into the App Store at a record pace, Flurry forecasts that Apple is now positioned to claim ebook market share from Amazon's Kindle ereader device, especially given the pending release of a larger tablet form factor that will run on the iPhone operating system.

For more on the Flurry App Store report:
- read this blog entry

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