Booyah checks in with 'InCrowd' social game for iPhone

Location-based mobile software provider Booyah launched InCrowd, a social game enabling iPhone users to identify new friends in real-world locales. InCrowd integrates with the new Facebook Places application programming interface, fusing GPS functionality and Facebook social networking profiles--players check in at their favorite destinations via customizable avatars, gaining popularity as others respond using a series of in-game actions (e.g., sending them a wink or posting about a venue). The more InCrowd players socialize, the more in-game points they earn to upgrade and personalize their avatars.

InCrowd follows in the wake of Booyah's breakout hit MyTown, which enables users to visit their favorite real-world destinations to unlock rewards and earn virtual currency to "purchase" those same establishments. Last month, Booyah (the subject of a FierceDeveloper profile earlier this year) announced that more than 2.8 million U.S. iPhone, iPod touch and iPad users are now actively purchasing properties, collecting rent and checking in. In May 2010, the startup closed a $20 million financing round led by Accel Partners, with participation from existing investors Kleiner Perkins Caufield & Byers and DAG Ventures.

For more on InCrowd:
- read this release 

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