Booyah wraps up $20 million financing round

Location-based mobile software provider Booyah announced the close of a $20 million financing round led by Accel Partners, with participation from existing investors Kleiner Perkins Caufield & Byers and DAG Ventures. Accel's Jim Breyer will also join the Booyah board of directors. Booyah's social gaming application MyTown (the subject of a FierceDeveloper profile earlier this year) enables users to visit their favorite real-world destinations to unlock rewards and earn virtual currency to "purchase" those same establishments. As other players frequent a location, its value increases--players can also use power-ups to unlock additional locations for sale. MyTown now boasts more than 2 million users, adding over 100,000 new gamers each week, and check-ins top 60 million per month. Booyah adds it plans to move beyond check-ins during the months ahead.

Booyah CEO Keith Lee, chief creative officer Brian Morrisroe and chief technology officer Sam Christiansen first teamed at videogame publisher Blizzard Entertainment, where Lee served as lead producer on Diablo III--to date, the series has sold more than 20 million copies worldwide. Booyah first attracted investor attention months before releasing MyTown late last year: In spring 2009, the firm landed $4.5 million in Series A funding via KPCB's iFund, the $100 million investment initiative created to support ideas and products for the iPhone and iPod touch platform.

For more on the Booyah investment:
- read this release

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