Booyah's 'MyTown' goes international

Location-based mobile software provider Booyah announced its location-based iPhone application MyTown is now available to consumers across Canada, the U.K. and Australia, with global check-in support enabled via the Places Web Service, a new Google Maps API feature that returns the 20 most popular sites near a given location. MyTown (the subject of a FierceDeveloper profile earlier this year) enables users to visit their favorite real-world destinations to unlock rewards and earn virtual currency to "purchase" those same establishments. As other players frequent a location, its value increases--players can also use power-ups to unlock additional locations for sale. Booyah reports that more than 2.8 million U.S. iPhone, iPod touch and iPad users are now actively purchasing properties, collecting rent and checking in.

Booyah's international expansion follows roughly three months after the firm closed a $20 million financing round led by Accel Partners, with participation from existing investors Kleiner Perkins Caufield & Byers and DAG Ventures. Booyah first attracted investor attention months before releasing MyTown late last year: In spring 2009, the startup landed $4.5 million in Series A funding via KPCB's iFund, the $100 million investment initiative created to support ideas and products for the iPhone and iPod touch platform.

For more on MyTown's international growth:
- read this release

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