Bravado signs content deal with the Rolling Stones
Music merchandising firm Bravado announced an agreement with rock and roll icons the Rolling Stones to create a series of integrated products spanning the physical, web and mobile platforms. Per terms of the deal, Bravado will manufacture and distribute audio and video content covering both future releases and the Stones' back catalog from 1971 forward, including classic albums like Sticky Fingers and Exile on Main St. According to Bravado CEO Tom Bennett, the company will work with the band and label partner Universal Music Group to combine music and merchandising in unique exclusive formats, sold via both existing retailers and non-traditional outlets.
For more on the Bravado/Stones deal:
- read this release
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