Briabe launches Spanish-language mobile marketing

Mobile marketing firm Briabe Media announced the launch of a Spanish-language mobile marketing practice dedicated to helping brands reach the lucrative Latino wireless consumer demographic. In announcing the practice, Briabe said it is the first U.S.-based agency to dedicate a product team to Spanish-language and diversity-oriented mobile marketing initiatives. "Mobile marketing is quickly becoming one of the most attractive channels for reaching Hispanic and African-American audiences, thereby setting the stage for businesses to markedly improve the success of their targeted marketing efforts through unique campaigns that communicate with their customers as they desire to be communicated with," Briabe co-founder and COO Leonard Abeyta said in a prepared statement.

For more on the Briabe launch:
- read this release

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