Bud ads on MobiTV around the clock

Anheuser-Busch has teamed up with MobiTV to supplement the service provider's mobile television service with nearly 13,000 30-second ads per month, or 18 ads per hour of programming over MobiTV's 30 channels. While that sounds like an overwhelming number of ads from a single brand, if they're distributed evenly across the 30 channels, it's only one ad every two hours. MobiTV recently announced it had more than 1 million worldwide subscribers to its mobile TV services.

The majority of the ads from Anheuser-Busch will feature Bud Light commercial spots like the ones that ran during the Super Bowl, including the popular "Secret Fridge" campaign. Anheuser-Busch said 21- to 35-year-old beer drinkers are increasingly tech-savvy and are starting to use data services to stay informed. The company also said, "Advertising is just the tip of the iceberg for this partnership."

For more on MobiTV and Bud Light:
- see this article from The St. Louis Journal