Buongiorno, innerActive team for ad-funded content

Ad-funded entertainment provider innerActive Smart Media announced an agreement with Buongiorno to offer the mobile entertainment provider's customers free ad-supported games, video and messaging services. Buongiorno will offer innerActive content embedded with non-intrusive, contextual advertisements and product placements directly to consumers via its HotSMS mobile advertising and marketing service--HotSMS will also manage ad sales. According to innerActive, earlier trials of its platform produced click-through results in the 40 percent neighborhood, with downloads 10 times higher than premium games. innerActive adds that 78 percent of games players who participated in the trials were new users who had never downloaded a mobile game before.

For more on the innerActive/ Buongiorno deal:
- read this release

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