Can Atari reinvent its brand for mobile gaming?

Almost 40 years after Atari's debut, executives are now leveraging the venerable brand to expand into the mobile and social gaming segments. "There's no other way to maintain long-term viability," Atari CEO Jim Wilson tells TechCrunch. "Atari can't rest on its laurels, we have to stay relevant." Two weeks ago, the company rolled out Asteroids: Gunner for Apple's iOS, and it will unveil Breakout: Boost early next month. Article