Cars.com partners with Lexus on mobile campaign

Vehicle sales site Cars.com announced automaker Lexus as the first sponsor of its new mobile channel. Lexus will run a campaign throughout July targeted to connecting mobile shoppers with their local Lexus affiliates--the sponsorship will connect to the automaker's WAP site, with complete dealer information. The Cars.com mobile service also includes inventory of two million new and used vehicles, including photos, as well as Kelley Blue Book used car values, payment calculations and expert reviews.

"We have seen a growing demand for mobile advertising opportunities, as more buyers turn to the mobile web for advice and information," said Sharon Knitter, Cars.com director of product management. "Our new mobile platform continues to narrow the gap car buyers encounter between shopping online for the vehicle they want and visiting the dealership to buy it, offering advertisers such as Lexus a unique way to target true in-market shoppers who are out shopping for a car."

For more on the Cars.com/Lexus deal:
- read this release