CBS to Hollywood: more mobile, please

CBS's VP of Wireless, Cyriac Roeding, spent his time as a CTIA panelist encouraging Hollywood and the broader entertainment content community to start thinking cross-platform from the very start when creating new entertainment. Rather than just making short clips of existing content available on mobile phones, Roeding encourages a linked ecosystem between mobile phones, the Internet, TV and movies.

Dial up Rodering's full comments, plus more on the mobile TV outlook:
- in this TechWeb article